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We market optometry clinics

We assess your clinic, patients, and more for a marketing plan that is unique to you.

We don’t sell packages (more on that below) or make splashy claims you can’t back. We don’t find loyal patients for you by tossing spaghetti on the wall to see what sticks. We perform a 360-degree assessment of your clinic, your current patients, your competitors, and more. Then we create a comprehensive marketing strategy to execute so you get new patients who are loyal, saving you serious time and money.

This custom, research-backed approach has helped our clients grow substantially. Within this past year alone, they achieved an average of 28% revenue growth. We mean it when we say we see your vision clearly. And we’ll make sure you do, too.

A lot of healthcare marketing companies fail optometrists

Packages simply don’t work, and some contracts can leave you stranded.
We don't.

A lot of marketing companies fail optometrists. They do this in two primary ways:

1. Most marketing agencies sell packages that don’t factor in your unique needs.
2. Their contracts tend to leave optometry clinics vulnerable when they part ways.

At Panel, we don’t sell packages that only meet half your goals. Everything is customized the way a treatment plan would be. And if you ever want to cancel with us, you own everything.

Unlike many optometry advertising agencies, we don’t take your website, copy, and ad creatives with us. You keep it all so you can keep growing.

Get loyal, new patients with optometry marketing

We have 3 proven methods to help you get new patients who stay.

Patient loyalty starts with getting the right people to see your optometry ads. We focus on targeting the right patients through multiple channels. Once you have new patients, our next goal is keeping them engaged. This is crucial. It’s been proven that patient engagement is more cost-effective than acquisition. We have various methods (like email campaigns, social media strategy, and more) to keep yours engaged and feeling valued, saving you cash in the long run.

But our third piece of the patient process is what gets you the highest ROI of all patient marketing: patient experience. We’ve crafted an exceptional experience that makes your patients feel valued, giving you more 5-star reviews, referrals, and an impressive ROI.

Our 3 patient-centred methods

Get new patients

Our proprietary research suggests that there are a myriad of ways prospective patients find the clinic they will seek treatment at. For example: referrals from friends, office wellness programs, insurance claim, doctors, neighbourhood presence, and by just googling among other options. Furthermore, there are numerous reasons why they choose to stay with their clinic in the long run.

Imagine the possibilities if you could dominate 80%-90% of those channels.

Engage current patients

We engage with your patients via email marketing, Facebook and Instagram ads, community publications, social media posts, patient follow-ups, and more. Instead of having to hire a part-time or full-time employee to focus on patient engagement, you can outsource this work to us and we’ll execute it with your long-term goals in mind.

Since marketing has turned into a full-blown multi-media, multi-disciplinary field, increase your ROI by outsourcing to the experts.

Deliver a wow experience

Of all the marketing methods possible, there is one in particular that provides the highest ROI for clinics: patient experience. It’s not enough to be great; you need to be exceptional. An exceptional experience creates loyal patients who become your brand ambassador, sharing what you did for them everywhere they can. This means more referrals, more 5-star Google reviews, and repeat business.

We’ve fine-tuned our patient experience plan that has a proven track record, with room to customize it based on your clinic and patients’ needs.

We Do what Works

Referrals from doctors may work significantly better with one clinic than another. Additionally, Google Search Ads in one location may surpass the performance in another location. There is no silver bullet. We execute marketing campaigns that are researched and custom curated for you. Which is why we don’t just focus on digital marketing. We are also experts of direct mail, signage and printed material, and clinic experience.

Quality over Quantity

At Panel we don’t work with every clinic. Instead, we work with a select group to ensure they are successful. We ensure quality through the experience and acumen of our team. We also maintain a high standard of deliverables with our quality checks and process. Consequentially, if you are successful in the long run, then we will be too.

A Process That Works

We believe that process is the foundation to success. Our process includes rigorous planning, insightful research, and strategic execution. We work with you as little or as much as you want, either way, we promise to never leave you out of the conversation.

Our Clients

Our Clients

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  • Get New Patients
  • Engage Current Patients
  • Deliver a Wow Experience
  • Digital Marketing