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The best in Google Ads for clinics

We leverage Google Search Ads, Display ads, local listings, and much more for you.

Google Search Ads are paid advertisements that increase your clinic’s awareness, increase your web presence, and help you reach new patients. The power of Google Search Ads is their ability to get you to the top of Google’s search results without having to invest months of work into SEO. You can have your clinic’s healthcare ads show up on top of your competitor’s search results and the only time you will pay is when your ad is clicked.

At Panel, we leverage all the Google services like Search Ads, Local ads, Display ads, performance max and YouTube to help you get new patients

Your patient’s journey starts on Google

Let’s get to the top.

Healthcare consumers are avid researchers when it comes to finding the right clinic. In fact, 67% of healthcare consumers look for clinics using search engines (Dialog Tech, 2020). Furthermore, 64% of consumers researching chiropractors and 84% of consumers researching physiotherapists will try a search online before booking an appointment (Dialog Tech, 2020). This shows that many healthcare consumer’s journeys start by running a search online.

In 2018, Google’s advertising platform was responsible for “$335 billion in economic activity for millions of businesses” (Google, 2018). In addition, 1 billion health questions are searched on Google every day (Drees, 2019). This shows that Google is a powerhouse for advertising and a starting point healthcare consumer’s journey.

Google Ads for healthcare are no longer an option

Don’t throw your money away on ads that don’t work.

If you’ve noticed how search looks like now, you are not alone. There are giant sponsored ad sections at the top, in the middle, and at the bottom. The organic results are smaller and insignificant. Ads take up more real estate. They’re verified, contain images, and are now more relevant to what you are searching for. This is no accident. One of Google’s main sources of revenue is Ad revenue, and it is pay-to-play. This option cannot be ignored.

Google has also made it easy for small business owners to run ads themselves. The did this by creating a simplified way to run ads. But those ads can cost a lot for less payoff. They can eat all your budget using the wrong search keywords, they don’t give you much flexibility or control, and often end up being seen mostly by people who are searching for a competitor clinic.

We have experience working on countless Google Search Ads for clients. This has given us insight into which keywords are used for most clinics across Canada. Google Search Ads take time, constant adjustment, and monitoring; time you don’t have. We know how busy you are with patients. This is why we focus on optimizing your Google Search Ads for you, so you see results without eating into your valuable time.

We ensure your ads are effective by adjusting or developing landing pages for your clinic that will convert prospective patients. We don’t measure clicks and impressions. We measure actual conversions such as phone calls, lead forms, and online booking so we can influence Google’s AI to help you acquire new patients.

Our clinics are converting 50-300 new patients per month. It all depends on the clinic’s location, number of practitioners, size of their market, and their competitiveness.

You own everything. (Ad accounts, websites, content, hosting.) We do everything customized for you; for example, not repurposing the same blog for 500 clinics. We are ethical and think of your success in the long term.

We meet once a month with our clients over zoom to review everything. We have a custom dashboard that measures top-line data such as revenue, new patients, utilization, phone calls, form submissions, etc. 

We Do what Works

At Panel, we use password locks and database vaults for your security. We do not execute any campaigns or communication without your written approval, and we have several internal quality checks to ensure that when we communicate, we are representing your brand at the highest standards. Additionally, we are versed in the CASL law and the Canadian governing associations, both provincially and federally, for health. Furthermore, we adhere to the laws set by Advertising Standards of Canada.

Quality over Quantity

At Panel we don’t work with every clinic. Instead, we work with a select group to ensure they are successful. Simply put we generate leads for the health and wellness industry. We ensure quality through the experience and acumen of our team. We also maintain a high standard of deliverables with our quality checks and process. Consequentially, if you are successful in the long run, then we will be too.

A Process that Works

We believe that process is the foundation to success. Our process includes rigorous planning, insightful research, and strategic execution. We work with you as little or as much as you want, either way, we promise to never leave you out of the conversation.

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  • Get New Patients
  • Engage Current Patients
  • Deliver a Wow Experience
  • Digital Marketing