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Social media ads are the new billboards

In this digital age, your clinic’s marketing has a reach far beyond your clinic’s front door.

Your clinic can employ Facebook and Instagram ads to increase your clinic’s awareness with potential new patients. Furthermore if your Facebook and Instagram ads are targeted towards current patients, they can act as a reminder to book follow up appointments.

Advertising on social media gives you the ability to hyper target your ideal patients through demographics, locations, behaviour, interests, and more.

Social media insights

Over 1 billion people use Instagram a month.

You either have Facebook and/or Instagram, or you know someone that does. So, it’s not surprising that over 1 billion people use Instagram a month (Hootsuite, 2021) and 2.80 billion people use Facebook a month (Oberlo, 2021). This active population makes these platforms an attractive environment to advertise in. Additionally, 90% of Instagram users follow a business (HubSpot, 2020) and about 200 million visit at least one business profile daily (Hootsuite, 2021).

Healthcare marketers have seen the power of social media marketing as well; about 90% of older adults have employed social media when searching for health information (Journal of Medical Industry Research). As of 2019, 68% of healthcare marketers in the US increased their spending on social media ads (Medical, Marketing, and Media, 2020).

The benefits of social media ads

Social media ads increase awareness for new patients.

Using Facebook and Instagram ads to advertise your clinic is beneficial because they increase awareness for new patients and act as reminders for current patients to book appointments. The hyper targeting capabilities allows clinic owners to target ideal patients based on their location, demographics, interests, and behaviour. Social media ads benefit your current patients because when your clinic appears on a patient’s social feed they’ll be reminded to book an appointment or do their exercises.

When new patients see these ads they may explore the landing page and website to discover services that help their conditions; or new patients may also develop brand recall and search for you when seeking a new clinic.

Our clinics are converting 50-300 new patients per month. It all depends on the clinic’s location, number of practitioners, size of their market, and their competitiveness.
You own everything (Ad accounts, websites, content, hosting). We do everything customized for you and not 1 blog that we use for 500 clients as an example. We are ethical and think of your success in the long term.
We meet once a month with our clients over zoom to review everything. We have a custom dashboard that measures topline data such as revenue, new patients, utilization, phone calls, form submissions, etc. You have 1 point of contact at Panel.

We Do what Works

At Panel, we use password locks and database vaults for your security. We do not execute any campaigns or communication without your written approval, and we have several internal quality checks to ensure that when we communicate, we are representing your brand at the highest standards. Additionally, we are versed in the CASL law and the Canadian governing associations, both provincially and federally, for health. Furthermore, we adhere to the laws set by Advertising Standards of Canada.

Quality over Quantity

Your social media ads won’t spam your target audience’s social feed, instead they’ll be attractive and crafted to draw attention. We spend time designing your content and writing copy so your message will be quickly communicated despite user’s short attention spans. To find out more about our commitment to quality head to the About Us page.

A Process that Works

When crafting social media ads we are guided by a strict process to ensure results. Initially, we work with you to determine your goals, target audience, customer value, and budget. Then we develop a strategy which is templated for your approval. We ensure quality in our process through quality checks that scrutinize each aspect of our strategy to ensure that your campaign will be effective. Throughout this process we work with you as little or as much as you want, either way, we promise to never leave you out of the conversation.

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  • Digital Marketing