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Social media plays a vital role in connecting with patients

The benefits of using platforms like Facebook for healthcare marketing are numerous.

Social media is more than just another place to advertise your clinic. Healthcare social media is a vital way to connect with both current and future patients. When used properly, it can be an excellent strategy to expand your reach, increase brand awareness, and engage with.

80% of internet users rely on social media to research doctors, hospitals, and medical news and information. (Kanchan S, Gaidhane A, January 13, 2023). It’s a powerful tool for providing education to your patients, which helps build trust and positions you as a reliable source of information in your field.

Our social media strategies work

We know where to market your clinic on social media and how.

Our social media strategies are backed by research, experience, and ongoing analyses of current and predicted healthcare trends. We’re able to execute strategies on the following platforms:

We’ve been able to help clinics like yours use these channels effectively, whether it’s with ad campaigns, fun and engaging Instagram posts, or recruiting new hires for your clinic. Social media can do a lot for you. No singular plan applies to everyone. We’re equipped to provide plans for every channel, but never advise you to spend dollars where it won’t work for your goals.

You control your social media presence, not us

We may have the strategies, but you’re in charge of your voice.

Our team members are experts in crafting social media strategies for healthcare clinics. We build them on content pillars for consistency throughout your social media presence, and we enjoy the thought behind interesting and engaging posts. Our expertise allows us to use the best practices while understanding the consequences of posting on each platform.

But we don’t take control away from you. We don’t hold you to posting our content. We take a collaborative approach so the relationship you’re building with patients is authentic and true to your voice. And if we part ways, you own everything. Content, designs, and more.

Google has yet to be toppled from its seat as the most effective channel for ads. But we have a soft spot for Meta, too.

We can come up with your content plan to your actual designs, but everything goes through you first for approval. We will never post on your behalf without your express permission. However, we always recommend an admin from your team is doing the posting. They can take candid videos and photos, and they have a finger on the pulse of your clinic better than anyone else.

We conduct weekly reviews of your content, be it Google or Meta ads or your latest YouTube video. We sync this data with a living dashboard that keeps track of all digital assets. It updates multiple times a day and is accessible by you whenever you want.

We Do what Works

Our process starts with reviewing what has worked previously and what we should cease. This provides us with a foundation to build content pillars. Our process undergoes an internal review and two quality checks before we send the social media calendar to you for approval. Throughout this process you can work with us as little or as much as you like; we’re happy to incorporate any content suggestions you may have and you are free to continually post what you’d like.

Quality over Quantity

Would your patients miss your content if you ever stopped posting? Would they even notice if you stopped posting? We take the time to develop content that viewers will enjoy seeing on their feed; whether it makes them smile, educates them, or provides clinic updates for them. Our work undergoes two tiers of approval and two quality checks that assess the function of the post, the writing, and the image or video used.

We’re Marketers – and Patients.

We are a team of passionate and research-driven healthcare marketers. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.

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