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Grow your clinic with email marketing

Email marketing engages your patients.

Email is a highly effective tool for marketing health and wellness. A campaign is a direct link between you and your patients, giving you a chance to build your relationship. It also serves as a reminder to patients to be proactive about their care and book follow-up visits.

With email marketing, you can share health tips, updates about the clinic or practitioners, and interactive content, like exercise videos or local events. All of these things help build trust between you and your patients. Free content from a trusted source makes patients more inclined to rebook or buy products from you, too. It’s all about patient engagement. And since patient engagement provides the highest ROI for clinics, emails are invaluable for growth as a clinic.

Our email campaigns perform above industry standards

They’re developed from research and experience, and they answer the most important question for your patient: what am I getting from this?

MailChimp frequently tracks email campaign performance for the medical, dental, and healthcare sector. Their most recent report (December 2023) showed open rates for this sector averaging 36.64%. Our clients average open rates well above 46%, with some in the 55-65% range.

We strongly believe this is because of three things that make up our email marketing strategies: in-depth research, over 10 years of healthcare marketing experience, and delivering the kind of content your patients get actual value from seeing.

Our email campaigns are created with your voice

We may have the strategies, but you’re in charge of your voice.

Our team members are experts in crafting email marketing for health and wellness. We build them on content pillars that support all of your marketing, whether digital or print. And we’re like your patients – we love interesting and engaging content. Our expertise allows us to use the best practices while understanding your audience.

But we don’t take control away from you, nor hold you to posting our content. We take a collaborative approach so the relationship you’re building with patients is authentic and true to your voice. And if we part ways, you own everything. Content, designs, and more.

We recommend a maximum of two, with one being most common. In a world full of constant email clutter, we don’t suggest adding to it. Email marketing feels more authentic when it’s reliable in delivery and quality, and we find the sweet spot for most clinics is one per month.
Email platforms we use are fantastic at showing open rates, click-through-rates, unsubscriptions, bounce rates, and more. They go even deeper, too. We can see exactly how many clicked what link and who did. (Just their email and first name, don’t worry.) This data can be provided to you so you can match who clicked a booking link with who booked a visit on your CMR.
No. In fact, it’s very affordable, with some platforms, like MailChimp, offering a free plan for beginner audience sizes (500 contacts)!

We Do what Works

Our process starts with reviewing what has worked previously and what we should cease. This provides us with a foundation to build content pillars. Our process undergoes an internal review and two quality checks before we send the email content calendar to you for approval. Throughout this process you can work with us as little or as much as you like; we’re happy to incorporate any content suggestions you may have.

Quality over Quantity

Would your patients miss your content if you ever stopped sending emails? Would they even notice? We take the time to develop content that viewers will enjoy seeing in their inbox; whether it makes them smile, educates them, or provides clinic updates for them. Our work undergoes two tiers of approval and two quality checks that assess the function of the post, the writing, and the image or video used.

Transformative Marketing

We are a team of passionate and research-driven healthcare marketers. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.

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