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Branding

Healthcare branding is your clinic’s story unfolding

It’s so much more than just a logo or catchy tagline.

In this purpose-driven, patient-focused marketplace it is vital to know who you are and why your customers should care. A strong healthcare brand helps differentiate you from the competition by creating a strong following that resonates with patients.

We have years of experience in clinic branding and are truly passionate about creating a strong brand that conveys what makes your clinic great. To help you find that story, we look at patient feedback, employee feedback, market trends, and of course, your vision.

A great healthcare brand attracts loyal patients

These patients become your brand ambassadors, sharing your health clinic with others.

Brand development is essential for attracting patients due to its visual appeal and communicative ability. Branding aids in conveying your clinic’s differentiator and helps patients know what they should expect.

Your healthcare brand should be consistent, recognizable, and attractive in order to connect with your target audience. Additionally, a great brand helps to generate referrals because people enjoy recommending a brand that they love.

Here’s what we provide as a healthcare branding agency

Based on research and your goals, we develop 9 components of your brand.

These go far beyond a beautiful logo and color palette and really showcase who you are to your patients, staff, and community.

Show the core of your clinic with a strong brand

It’s about patients’ trust, strategic decision making, and staff retention.

Our branding is comprehensive for a few reasons. Strong branding establishes familiarly, trust, and a positive perception among patients. (Brandingmag, 2015.) Elements, like a clear mission and vision, help to guide strategy decisions. Additionally, branding helps clinic owners employ and attract like-minded staff who become brand advocates and an integral part of your clinic.

And most importantly, your clinic’s branding benefits patients by forming an emotional connection with them through the services, stories, and the care you provide. Building a strong brand helps you build meaningful relationships for sustainable success.

Branding starts with a lot of research. We analyze your patient demographic and your clinic’s current state, and spend time with you to understand your goals today and ten years from now. Our healthcare branding agency then gets to work planning. Our team consists of marketing strategists, senior copywriters, graphic designers, account and project managers, and more. We create a comprehensive plan and review with you for modifications and approvals.

Keep it! Remember, anything we suggest is exactly that – a suggestion. We don’t always recommend a visual identity redo. Sometimes the brand strategy is just about nailing down your messaging. Every clinic we work with has different needs, and is at a different stage of development than another. We meet you where you’re at.

Absolutely not. We do not believe in holding your brand assets hostage. Our goal is to help you grow to the point where you don’t need us anymore. You keep everything.

We Do what Works

Our process starts with you. In our discovery phase, we discuss with you what you would like to change and what we will add to round out your brand. Initially, we focus on high-level, big picture aspects that impact you and gradually work down to each individual element such as your elevator pitch. You can be sure that the results are based on industry research, an analysis of your target market, and scrutinous critiquing.

Quality over Quantity

We take time to work with you to ensure your clinic’s brand is comprehensive and showcases a consistent message throughout. Our creative strategies are incubated to ensure they are logical for marketing, appealing to your audience, and unique in your market.

We’re Marketers and Patients.

We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.

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