Each clinic, their owners and patients are unique so why shouldn’t their marketing be unique? We don’t believe in providing cookie cutter solutions or packages to help clients grow. We take the headache of marketing, advertising, service, pricing, surveys and analysis away from the clinic owners. This enables the owner to do what they love doing at the clinic or out of the clinic.
Common Clinic Problems
We understand the challenges clinic owners face, because we have created marketing plans for several multidisciplinary health clinics across Canada. These challenges include:
- Growing your clinic.
- Attracting new customers.
- Engaging current customers.
- Providing an exceptional customer experience.
- Owners being the bottleneck and the primary revenue drivers of the clinic.
- Owners not having enough time to do any administrative or management work.
- Practitioner motivation and recruitment.
- The customer service that is provided by the front desk staff.
- Owners being too close to the clinic and operations to realize weaknesses, redundancies, threats and missed opportunities.
- Teams executing sporadic advertising efforts that are one-offs or are based on trial and error.
- Lack of a defined strategy and team alignment.
Marketing and advertising for medical clinics is not an easy task. The following are some challenges:
- Marketing and regulatory rules from associations such as: physiotherapy colleges, college of physicians, college of chiropractors, etc.
- Health services cannot be marketed in the same manner as other services.
- Too much advertising of a clinic can be perceived as a sales center as opposed to a health center.
- Practitioner turnover can cause revenue declines specifically when practitioners are marketed for an extended period.
- Increased competition from new clinics in closer proximities.
- Limitations that arise from the number of treatment rooms within the location.
Solutions by Panel
At Panel we have an outstanding track record growing multiple and independent clinics across Canada.
Over time we have led clinics to 40% growth year after year. We have developed brands, trained administrative staff, trained practitioners, developed customer journeys, customer experience, and much more.
Here are some of the ways that we can help you:
Attract New Customers
- We work to understand your current customers and new segments.
- We determine why customers should chose your clinic as opposed to your competitor.
- We create persona’s and conduct demographics, psychographics, geographic and behavioural analysis.
- We design, develop and publish web-sites.
- We execute social media marketing to attract, such as: Facebook, Instagram, Twitter, Linkedin and Google.
- We execute digital marketing strategies to attract, such as: google pay per click, display advertising, search engine optimization, and search engine marketing.
- We have the most up to date training on the new methods of direct marketing, mailing and targeting.
- We design and complete interior and exterior signage and ways to attract new customers.
- We design business stationery, print collateral and advertisements.
- We design booths for sales promotions including apparel and giveaways.
- We help execute radio, tv and sales promotions.
- We develop business to business sales programs and provide sales training to create new referral partners.
- We execute custom, specialized and effective marketing tactics to win new customers.
Engage Current Customers
- We create unique referral programs for your customers.
- We create unique loyalty programs for your customers.
- We execute strategies to increase cross promotion between practitioners and services.
- We engage current customers to leave reviews and improve your digital reputation.
- We execute efforts and strategies for your customers to help spread the word.
Deliver an Exceptional Customer Experience
- We create your unique customer journey and understand where and how you can improve.
- We create customer service manuals.
- We help you increase booking via phone and via online.
- We improve your web-site for higher conversion and a smooth user experience.
- We provide training and feedback.
- We help you identify your patient experience and implement across the clinic.
- We create the setting for growth of the clinic from within.
How We Work
- We do both the primary & secondary research.
- We assemble a panel of experts to review the research and create the right strategy for you.
- We execute the strategy to meet your goals.